Turning Plain QR Codes into Professional Sales Tools
Transform Turbo Referrals' basic QR code into a customizable feature that supports diverse professional use cases. Accessible seamlessly across desktop and mobile.
Designed For
Turbo Referrals
My Role
Product Designer
Platform
Web App
Timeline
1.5 Weeks
The Problem: Plain QR Codes Weren't Enough for Users
In Turbo Referrals, every user gets a unique referral link—the core mechanic of the product. But at launch, the only sharing option was a plain QR code or basic URL, which wasn’t enough for users’ professional sales contexts. Many either didn’t use the QR code at all, or struggled to customize its design. To unlock adoption, we had to remove this barrier.
My Responsibilities
I led product design end to end: refining scope, research, design, handoff, and QA. I worked closely with two engineers, our CTO, and VP of Product to ensure the solution aligned with technical feasibility and leadership expectations.
Key Challenges
Building a new feature from scratch within technical constraints and a tight timeline
Translating complex role-based logic into simple, intuitive user flows
Designing a customization flow that worked seamlessly across all breakpoints
Design Outcome: Key Pages
QR Code Page: Horizontal layout that makes complex permissions easy to understand and navigate.
Select Frame Page: Users pick from five pre-built frames designed for different business needs.
Customize Design Page: Live preview at the top with editing options below for instant visual feedback.
Impact
Successfully delivered handoff under tight timeline and technical constraints
Users immediately adopted customized QR codes on social profiles, dealership websites, and printed sales materials
Process section coming soon. Stay tuned!
